We help newsrooms thrive in the creator era
Strategic guidance to turn newsroom expertise into creator-led formats and partnerships.
We help newsrooms thrive in the creator era
Strategic guidance to turn newsroom expertise into creator-led formats and partnerships.
We help newsrooms thrive in the creator era
Strategic guidance to turn newsroom expertise into creator-led formats and partnerships.
The way audiences discover news has evolved. Platforms and creators now play a central role in how stories spread. This gives newsrooms an opportunity to develop video strategies and to collaborate with independent creators.
// Services
Our expertise
Turn journalists into creators
We design programmes that help newsrooms build creator skills internally. This covers identifying on-screen talent, shaping repeatable formats, training teams for platform-first storytelling, and setting up workflows for consistent video and social output.
Turn journalists into creators
We design programmes that help newsrooms build creator skills internally. This covers identifying on-screen talent, shaping repeatable formats, training teams for platform-first storytelling, and setting up workflows for consistent video and social output.
Turn journalists into creators
We design programmes that help newsrooms build creator skills internally. This covers identifying on-screen talent, shaping repeatable formats, training teams for platform-first storytelling, and setting up workflows for consistent video and social output.
Collaborate with independent creators
We create practical frameworks for working with independent creators. This includes creator discovery and vetting, collaboration models, editorial governance, commercial agreements, and performance measurement to deliver measurable audience impact.
Collaborate with independent creators
We create practical frameworks for working with independent creators. This includes creator discovery and vetting, collaboration models, editorial governance, commercial agreements, and performance measurement to deliver measurable audience impact.
Collaborate with independent creators
We create practical frameworks for working with independent creators. This includes creator discovery and vetting, collaboration models, editorial governance, commercial agreements, and performance measurement to deliver measurable audience impact.
// Our approcach
How we deliver results
Right voices, right fit
Practical frameworks to select internal or external creators who fit your newsroom, audience and editorial values.
Right voices, right fit
Practical frameworks to select internal or external creators who fit your newsroom, audience and editorial values.
Right voices, right fit
Practical frameworks to select internal or external creators who fit your newsroom, audience and editorial values.
A clear process
From insight to execution, delivered through a simple and reliable process.
Diagnosis
Design
Implementation
Focused on growth and revenue
Measurable audience growth and monetisation opportunities are our priority, tracked through clear performance indicators.
// Our story
Meet Pierre Caulliez
Founder of Yoof Agency and Lead of WAN-IFRA’s News Creator Exchange
Pierre Caulliez is a strategist working at the intersection of journalism and the creator economy.
He founded Yoof Agency after building his own experience as a digital creator and launching youth focused news projects supported by the German NMA accelerator.
Through Yoof Agency, he has worked with leading European publishers, including dpa, Rossel Group and Mittelbayerische.
Recognised for this expertise, Pierre was appointed by WAN-IFRA to lead the News Creator Exchange, a global initiative that connects legacy newsrooms with independent creators and digital first outlets.
He is regarded as a trusted industry voice on how journalism can stay relevant in a creator driven media landscape.
// Our story
Meet Pierre Caulliez
Founder of Yoof Agency and Lead of WAN-IFRA’s News Creator Exchange
Pierre Caulliez is a strategist working at the intersection of journalism and the creator economy.
He founded Yoof Agency after building his own experience as a digital creator and launching youth focused news projects supported by the German NMA accelerator.
Through Yoof Agency, he has worked with leading European publishers, including dpa, Rossel Group and Mittelbayerische.
Recognised for this expertise, Pierre was appointed by WAN-IFRA to lead the News Creator Exchange, a global initiative that connects legacy newsrooms with independent creators and digital first outlets.
He is regarded as a trusted industry voice on how journalism can stay relevant in a creator driven media landscape.
// Our story
Meet Pierre Caulliez
Founder of Yoof Agency and Lead of WAN-IFRA’s News Creator Exchange
Pierre Caulliez is a strategist working at the intersection of journalism and the creator economy.
He founded Yoof Agency after building his own experience as a digital creator and launching youth focused news projects supported by the German NMA accelerator.
Through Yoof Agency, he has worked with leading European publishers, including dpa, Rossel Group and Mittelbayerische.
Recognised for this expertise, Pierre was appointed by WAN-IFRA to lead the News Creator Exchange, a global initiative that connects legacy newsrooms with independent creators and digital first outlets.
He is regarded as a trusted industry voice on how journalism can stay relevant in a creator driven media landscape.
// Contact us
Start the conversation
Share a few details about your newsroom and what you are trying to achieve, we aim to respond within 24 hours.